Since separating from longtime U.S. distributor George Gonzalez (formerly Angelic Dreamz), Jamieshow/Owensu (JS/OS) has a lot to prove to collectors right now. When it was announced this relationship would be dissolved, fans of Muses (12") and Glam Dolls (16") experienced quite a bit of anxiety. The parent company and production facilities are in Asia, so there was a lot of worry regarding the current tariff situation affecting shipment costs.
JS/OS made several announcements on social media that they would absorb the tariff charges and include free shipping on all orders over $1800. In addition, they wouldn't be collecting state sales tax since their home office was outside the U.S.
As the old saying goes, the proof is always in the pudding. Since I saved quite a bit of money on sales tax and shipping, I was able to add an additional two wigs and another ensemble.
When the package arrived, I was very impressed with how everything was collated into smaller boxes to help protect items during shipping. This was probably the best shipping I've ever seen on any product. The devil is always in the details and Jamieshow/Owensu has a reputation for paying extreme attention to those pesky details.
I'm not going to lie, when the Wild At Heart collection was advertised last year, I was less than thrilled. Although Taylor Sheridan (creator of modern American western series including Yellowstone, 1883, 1923, Landman, Dutton Ranch, Y:Marshalls, and The Madison) is realizing a great deal of success right now worldwide and has reignited the world's interest in The American West, this fashion aesthetic is not a favored of mine. Fortunately, OwenSu had the foresight to design the collection based on incredible couture fashions from the past decade or so.
Here are the promo photos from JS/OS:
Here are some of the fashion inspirations for the ensembles that I purchased:
Look 15 was from Elie Saab 2025 but Owen gave the ensemble more contrast with richer colors:
Look 14 is spot-on Christian Dior Fall 2007:
Look 13 - Another Dior but designed by Galliano in 2011 - instead of blue, Owen went with cocoa colors (which actually were seen on a different ensemble in this collection)
Look 7 is yet another Dior:
And ensembles I did not purchase:
Look 8 was almost an exact duplicate of Dolce & Gabanna 2010:
Look 12 is a direct reference to Ralph Lauren:
Look 2 is Chloe 2024:
Look 6 continues the nod to Dior (Spring/Summer 2010 Collection):
This just goes to show how accessories can completely change a designer's concept. Add cowboy hats and boots and you have Cowboy Couture! Although the Wild At Heart (WAH) theme didn't speak deeply to me personally, the WAH models totally stole my heart. There were two new characters and reissues of two other JS/OS models. Three of them have side glances (which I have been begging for) and one has freckles! I was so happy I was able to resist many of the looks because my budget was totally ate up with the collection of models! I had to have all four! And the couture wigs this time around were amazing!
Collecting Cycle 2026 Number 7 is Jasmine (Last seen as Garden Party 2024). This time she has a side glance. She is wearing Couture Wig 3 in Ash White and Ensemble Look 14, She is the most dramatic from the group.
Collecting Cycle 2026 Number 8 is Camille. This is the third version of Camille. Previous incarnations were 2023 La Vacanza and 2024 Let Them Eat Cake. This time we have a gorgeous amber-eyed side glance. Camille is probably my favorite from the collection. She is wearing Couture Wig 2 in Berry Sangria and Look 13. (The crop is from a Barbie Silkstone ensemble)
Collecting Cycle 2026 Number 9 is new model Evelyn. Another fantastic side glance. She has on Couture Wig 1 in Blonde and Look 7.
Collecting Cycle 2026 Number 10 is new model Larissa. She is very popular with collectors due to her freckles. I was running out of WAH ensembles and it has been so hot here in the south, that she is ready for the pool. She is wearing Masterpiece Wig Cap 3 in Bronze and Garden Party Look 14 with a different purse and a hat by Mattel. She reminds me of a young Celine Deon.
My very favorite ensemble from WAH was Look 10 which I added later. It definitely has Chanel vibes. Moments of Joy Valentina volunteered to model it with Couture Wig 2 in Silver Cloud (probably my favorite couture wig ever produced).
For not being a fan of western wear, I wound up with four dolls, five ensembles, and eight couture wigs. Had I not been selling off older IT dolls, I would've had serious budget concerns! Owensu continues to dominate the 1:6 doll world with incredibly designed and produced fashions. And the dolls just keep getting better and better. Sadly there is less and less room for IT girls around here and those staying are being narrowed down to my favorites of the favorites.
Hopefully, we will continue to see the same shipping quality and financial considerations from JS/OS. As the future seems quite uncertain, we can hope for the best. And the best is what we've come to expect from this group. Unfortunately, I can't keep bringing them in four at a time!
