Best of 2025 - Number 1

For the third time in the past five years' countdowns, the top spot is going to a line other than Integrity Toys.  Three collections were produced and shipped in 2025.  From those collections I added seven dolls plus another I got in a trade for one of my duplicates.  Here are the links to my reviews of these collections and the dolls I received:

Jamieshow/Owensu Muses Garden Party (Jasmine/Astrid/Keira)

Jamieshow/Owensu Muses Mini-Collection The Swans (Alexis and Grace)

Jamieshow/Owensu Muses Time & Timeless (Thea and Daphne)

I have been collecting Jamieshow/Owensu since their Premier Collection debut in 2020/2021 and have been waiting for the design and quality to level off.  It hasn't.  Somehow designer Owensu keeps finding a way to give collectors better and better designs and the production quality is beyond anything available to collectors.  

It may not seem reasonable to compare mass produced plastic dolls to these hand painted/hand blushed resin ball-jointed little works of art, but they both are produced made-to-order to the general public.  The cost of a nude Muses doll is more than 250% that of an Integrity dressed doll with accessories, but the quality truly is there.   The ensembles cost between $175 and $300, but they are made from the finest fabrics and are designed and sewn with the greatest attention to detail.   (It helps quality control that Owensu oversees the entire production process himself overseas.)  Since the dolls are the same size and can share the same clothing and shoes, they display quite nicely together.   (If anything, I think Integrity Toys should learn from this and offer a high end alternative to their own collections called "IT Atelier".)

In an effort to be as fair as possible, I gave Jamieshow/Owensu one place in my countdown as a doll line, but the only place they belonged was the Number 1 spot.   More and more collectors seem to be willing to move from quantity to quality in their collections and are joining this line, creating a very loyal following.  

Jamieshow/Owensu doesn't do those silly lotteries that always seem stacked against collectors, nor is the secondary market filled with dolls offered by employees/family members of the parent company at jacked up prices.   If a collector wants a Jamieshow/Owensu doll, they just place a pre-order and they get it.  No stress.  No worry.   No aggravation.  The smartest thing Jamieshow does is over-produce their orders so they can offer "leftovers" publicly after all collectors receive their orders.  It gives us the opportunity to see post-production photos on social media and pick up items we may regret overlooking from the pre-order window.  Again, this prevents collectors from having to go to secondary mark-up for items.

Representing Jamieshow/Owensu Muses in my countdown is Garden Party Astrid wearing ensemble pieces and accessories from Time & Timeless Look 4 over Bonjour Paris Sabina's mini-dress.

Best of 2025 - Number 1 is easily Jamieshow/Owensu Muses